Google being the most popular search engine in the United States is not brand new. The search engine giant has dominated the search landscape for quite some time now, yet Google refuses to rest on its laurels and continues to make improvements to the tool. The rest of the search engines we have to choose from are on a never-ending quest to coerce online users to make the switch and leave Google.
The latest comScore qSearch analysis was released on Wednesday, June 13. This report compares various search engines used in the United States and provides readers of the report the percentages of searches performed with each search engine as well as the total number of searches using that tool for the month. Google was the number one search engine again with the service used 66.7% of the time. Not only was that total up .2% from the previous month, the figure was an increase of 1.2% compared to May 2011. Most important, the 66.7% represents the highest total ever attained by Google, beating its previous high of 66.6% from December 2010 by .1%.
That was the positive news on the report. Unfortunately, when one search engine performs that well others have to suffer as a result and while not ranking last, Yahoo is experiencing a tough decline. Once the recognized king in the search engine world, Yahoo reached an all-time low in terms of search percentage May 2012 by capturing a mere 13.4% of search engine queries. That percentage was down .1% from April 2012 and down 2.5% from May 2011. This report shows a steady and dramatic decline for the search engine that at one time was one of the more popular search tools people were using on the web.
The June 2012 comScore Report contains plenty of relevant information regarding searches performed online. Take some time to read the report and compare various search engines on the web.