Social media is becoming an increasing factor when Google ranks various websites. Today it is highly advisable for a webmaster to not only spend time optimizing the SEO of his or her site but spend some time engaged in social media as well to better promote the website. Let us examine a few social signals that are generated by Twitter that could assist you in gaining momentum on Google’s SERPs.

Due to the fact a Twitter user has a maximum number of 140 characters per Tweet it is essential when using the social brand for business purposes to make a significant impact on your Followers quickly and effectively. Tweeting a lot will definitely help but if your Followers simply read the post and then dismiss it the long-term effectiveness is not high. Create Tweets that inspire your Followers to Retweet the post, allowing that Tweet an opportunity to gain momentum by being exposed to people that do not Follow your Twitter feed.

Moreover, if you want the opportunity for a Tweet of yours to be Retweeted with comments, make an effort to limit the original Tweet to 65 characters. Why? Google will truncate your Tweets when the post plus the comment is longer than the 140 character allotment. Do not unnecessarily penalize yourself by causing your creation to be shortened because it did not allow sufficient comment space.

When it comes to dealing with your Followers and potential Twitter spam, take some time to read this great article entitled “5 Top Methods & Applications to Reduce Twitter Spam!” from Tweepi. If you are noticing that random people are Following your account there is a possibility those are users simply using Twitter to spam various profiles. This could have a negative impact on the validity of your profile. The provided article gives you some methods to eliminate such Followers which will bring your number of Followers down. However, this will increase the percentage of Followers that matter.

If you simply utilize Twitter on a personal basis none of this may matter to you. However, a branded profile needs to ensure that Google and other search engines recognize the account as strong and valid. Pay attention to these easy directions and use Twitter to possibly increase your position on a Google SERP.