Posts Tagged ‘keyword rankings’

The Dangers of Monitoring Keyword Rankings

Tuesday, July 1st, 2008

I’m a pretty analytical guy. In fact, if I could break a good sweat using MSExcel, it would likely replace my treadmill. I like to measure my measurements just before and after I measure things to make sure my measurements are accurately measured. Sad I know… but true nonetheless.

Let’s talk keyword rankings for a minute, shall we? There are plenty of software applications on the Internet that can scrape the engines and tell you where you rank for as many keywords you would like (my personal favorite is IBP by Axandra). For obvious reasons, the engines frown on this. In case it’s not obvious, it’s because it skews their search statistics and eats up unnecessary bandwidth. I’m sure there are other reasons, but let’s leave it at that.

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