A colleague and friend of mine, Roderick Ioerger, recently wrote a post on MarketingPilgrim.com regarding an article he read that was written by Andy Beard and a video created by Stomper Net by Andy Jenkins regarding indented search engine listings. (There… I got all the appropriate credits out of the way.)

Anyway, the basic premise is that there’s actually a pretty simple process to achieve indented listings… 2 fer 1 style! When you achieve an indented listing, it will roughly double your visitor counts from the search term. Assuming the indented listing is on the first page… you’ll also be blocking out one of your competitors. Not a bad deal in exchange for a little elbow grease.

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