Out of the Box Link Building Ideas
Well… Rand’s done it again. Rand Fishkin over at SEOMoz recently started a new series of blog posts called “Headsmacking Tips” for Link Building. Great idea for a thread and one I’ll certainly be keeping an eye on. In his first post, Rand covers link requests in order confirmation emails.
The concept is a simple one. Whenever someone places an order on your site, ask them to link to you if they own a website. Pretty awesome idea, leveraging your customer base to build links, but one that seo’s don’t consider all that often. At the bottom of your order confirmation page and/or within your order confirmation email, politely ask your customer to link to you if possible.
“Thank you for your order from Widgetco - we strive to ship orders by 4pm each business day.
If you have any comments or suggestions for us, please reply to this email. We value your feedback.
If you happen to have a blog or a website of your own, please consider placing a link to www.widgetco.com - Every link helps!
Thank you again for your order!
Kindest Regards,
The WidgetCo Staff
**********************************
One of Rand’s more diligent commentators added some great value to the post in pointing out that merchants could modify the request to provide an incentive to link back to you.
“If you happen to have a blog or a website of your own, please consider placing a link to. If you do,reply to this email and let us know, and we’ll credit your account a portion of this purchase”
Simple as that folks. Assuming you provide quality products and/or a good service, Who better than your customers to obtain links from. If you follow up orders with phone calls, train your customer service staff to ask customers - at least the happy ones - to link to your site if they can. The link juice and potential referral traffic will be well worth the effort.
If you have any similar head smacking ideas… leave a comment here and we’ll join Rand in his quest to turn his forehead completely red.
Thanks for reading and may your rankings rise rapidly!
Tags: Add new tag, Link Building, seomoz