Tuesday, March 10th, 2009

1) Local and business links

There are always some good links that can be acquired from local and business resources.

a) You can join the Better Business Bureau and get a link from your local Chamber of Commerce.

b) Submit your link to relevant city and state governmental resources.

c) Ask your manufacturers, retailers or other business partners to link to your website.

d) An affiliate program can also be designed to provide link juice as well as drive direct sales to your website.

Recommendation: All links help and you might as well get as many as you can.

2) Free links

There are many ways to acquire free links on the web.

a) Craigslist can be a cheap or free classified service.

b) Ask or answer questions on Yahoo! Answers and provide links to relevant resources.

c) Ask or answer questions on Google Groups and provide links to relevant resources.

d) If you run a fairly reputable company, create a page about it in Wikipedia or in topic specific wikis. If it is hard to list your site directly, try to add links to other pages that link to your site.

e) Set up a topical Squidoo page, which you can use to look like an industry expert. Link to expert documents and popular useful tools in your fields, and also create a link back to your site.

f) Submit a story to Digg that links to an article on your site. You can also submit other content and have some of its link authority flow back to your profile page.

g) Publish an RSS Feed.

h) Most forums allow members to leave signature links or personal profile links. If you make quality contributions some people will follow these links and potentially read your site, link to your site, and/or buy your products/services.

Recommendation: All these methods are worth exploring but free doesn’t necessarily mean easy. Some of these methods won’t make much sense when you consider the resources that need to be dedicated to utilizing them.

3) Review links

Getting involved in product and service reviews can also create exposure to your website that can attract backlinks.

a) Review relevant products on Amazon.com.

b) Create product lists on Amazon.com that review top products and also mention your background.

c) Review related sites on Alexa to draw in related traffic streams.

d) Review products and services on shopping search engines.

e) If you buy a product or service you really like and are good at leaving testimonials, many of those can turn into links. Two testimonial writing tips; make them believable and be specific where possible.

Recommendation: These methods are also worth exploring but they will require dedicated resources and consistency that may prove costly in the long run.

This entry was posted on Tuesday, March 10th, 2009 at 12:18 pm and is filed under Brian Ratzker, Link Building, SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.