Friday, February 27th, 2009

General Advice

1) Make content easy to understand and accessible

Quality content can attract links for your website. Make sure the content is easy to understand and accessible to your visitors.

Recommendation: Make sure the textual content on your website is easy to understand as well as grammatically correct. Your visitors should be able to access your content with ease and it should be organized in an effective manner.

2) Design as a linking element

Design goes a long way to attracting visitors and links to your website.
a) Web 2.0-ify your site, people love to link to anything with AJAX. Even in the narrowest of niches, there is some kind of useful functionality you can build with AJAX.
b) Validate and 508 your site.
c) Order a beautiful CSS redesign. A nice design can get links from sites like CSS Vault.

Recommendation: The image of your website is one of the most important aspects of running a successful Internet business. Invest in a good design if you don’t already have one.

3) Buy relevant traffic through PPC

When you rank well organically you will receive links from search engine users that will find your content relevant, the same can be said for ranking well in the sponsored results. The more your website is seen by targeted visitors the greater chance you will have in acquiring natural backlinks.

Recommendation: Purchase relevant traffic from the search engines and other sources. A link or advertisement doesn’t have to directly count towards increasing your rankings but it can indirectly increase the backlinks to your website.

This entry was posted on Friday, February 27th, 2009 at 9:28 am and is filed under Brian Ratzker, Link Building, SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.