Friday, June 6th, 2008

A colleague and friend of mine, Roderick Ioerger, recently wrote a post on MarketingPilgrim.com regarding an article he read that was written by Andy Beard and a video created by Stomper Net by Andy Jenkins regarding indented search engine listings. (There… I got all the appropriate credits out of the way.)

Anyway, the basic premise is that there’s actually a pretty simple process to achieve indented listings… 2 fer 1 style! When you achieve an indented listing, it will roughly double your visitor counts from the search term. Assuming the indented listing is on the first page… you’ll also be blocking out one of your competitors. Not a bad deal in exchange for a little elbow grease.

The gist…

1. select a term that you’re already ranking for on Google.
2. create a new page that’s optimized for the same term of the ranking page.
3. cross-link the pages.

If you site is a blog, just substitute “page” for “post”. Andy also points out that you may have a related tag page that you could use instead of creating a new related page.

I haven’t tried this yet, but I’m convinced that it’s worth trying. Anyone out there tried this yet? Has it worked for you?

Tags: indented listings, SEO

This entry was posted on Friday, June 6th, 2008 at 8:54 pm and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.