When writing content for Search Engines it is important to consider the selection and placement of keywords to ensure that the search engines categorize your web pages correctly and display them prominently for related search queries.

Search Engine Basics:

The relevancy algorithms that determine search engine rankings consider two types of factors in deciding who ranks where; “on page” and “off page” factors. On page factors consider the placement of Keywords within the HTML of your pages including Title Tags, Keywords in Document Text, Meta Keywords, Meta Descriptions, Header tags, etc. The two most heavily weighted “on page” factors include title tags and visible document text. Off page factors are related to quantity and quality of the web pages that link to your site from external sources. For the purpose of this document, we will focus on “on page” factors.

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