I’m currently doing some research into the use of Blog Directories as a means to marketing your blog. Perhaps the best resource I have found online so far is Joost de Valk’s blog on Wordpress SEO. Very well written and an incredibly content-rich resource. I’ll post more later when I have a chance to organize my research.
Those “in the know” about search engines are far too familiar with the phrase “Content is King”. Search Engines tend favor large, dynamic sites to smaller, static ones. This is primarily because larger, dynamic sites are more likely to contain fresh information of value to the search engine’s audience.
Over the years, we have worked with some of the world’s largest online media companies such as Forbes.com and CNET Networks who are widely considered leading sources of information within their respective subject matters. Both entities have achieved “authority” status with the search engines and thus are typically “crawled” deeper and more often than smaller sites with similar information. Not surprisingly, they also find it much easier than the average Joe to rank for more competitive search terms.
If you think about it, it makes perfect sense for Google to want to be there when Forbes breaks a story on say, a trading scandal… or when CNET breaks a story on the first review of the latest, soon to be released tech gadget.
Well there you have it… yet another blog from yet another online marketing firm. Truthfully, we are hoping to bring something new and fresh to the masses with insight into SEO , Paid Search, Social Media and other related online marketing disciplines. So hopefully, you’ll learn something and ultimately participate in the conversations around the topics we cover.
The blog will feature authors with tons of experience. Our core focus is SEO, so we’ll use this forum to share our thoughts, insights and tricks of the trade as they relate to search engine optimization. We’re also pretty well versed in other online marketing areas, so we’ll share our thoughts as new and interesting topics emerge in the marketplace.