At Google I/O 2009, Google has demonstrated an amazing new tool for anyone that wants to collaborate with people on the web. This tool is poised to replace many offline and online tools that currently exist. In order to truly understand the power of Google Wave, you need to watch this video and see the current uses of their technology. When you begin to understand exactly how Google Wave can be utilized you will also need to consider that this is only the beginning of what it is capable of. When developers get their hands on this technology and start developing extensions to this framework as well as the applications that can be created that will integrate this technology, the possibilities will only begin to be understood.
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There was an article on Marketing Pilgrim today that discussed the results of a survey conducted to determine the effect of sales on Social Media Marketing. The survey results are heavily leaning towards an underwhelming conversion rate from this form of marketing. Nevertheless, this isn’t a perfect case study on Social Marketing and you need to read between the lines when taking these results into consideration.
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Is the search engine marketing industry ready for the real-time web? Sadly, not many search engine marketers are ready to embark on the challenge that faces them. They certainly should have taken notice of the changes Google made to promote the real-time web at Searchology. Google unveiled functionality that makes it easier to show the most recent results of your respective search. Although this feature won’t be utilized by most, strategies need to be addressed to take full advantage of this real estate. Twitter has also announced a new algorithm based search that will follow the links posted by users on the popular micro-blogging platform.

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I recently ran into Backtype when doing some social marketing research. Their service allows you to keep track of the conversations that you find interesting or relevant to your business. You can follow individuals and their comments on Blogs, keywords that can identify discussions that you would like to get involved with and branded keywords such as your name and your company name for obvious reasons. Another useful feature it provides is the ability to claim your comments and provide a profile where someone can view all of your conversations and potentially follow you.

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