1) Varied anchor text

Acquiring links that contain the keywords you’re targeting in the anchor text of the link is a proven method of increasing your search engine rankings. Nevertheless, only concentrating on building links with the same anchor text can have a negative impact on your rankings. The search engines see all of your inbound links and can analyze them to determine if there is a natural variation in the anchor text.

Recommendation: Roughly 70% of your inbound links should contain your relevant keywords in the anchor text. The remaining 30% should be allocated to variations that contain your relevant keywords, less relevant keywords/phrases and variations of your company name.

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General Advice

1) Make content easy to understand and accessible

Quality content can attract links for your website. Make sure the content is easy to understand and accessible to your visitors.

Recommendation: Make sure the textual content on your website is easy to understand as well as grammatically correct. Your visitors should be able to access your content with ease and it should be organized in an effective manner.

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