Well… Rand’s done it again. Rand Fishkin over at SEOMoz recently started a new series of blog posts called “Headsmacking Tips” for Link Building. Great idea for a thread and one I’ll certainly be keeping an eye on. In his first post, Rand covers link requests in order confirmation emails.

The concept is a simple one. Whenever someone places an order on your site, ask them to link to you if they own a website. Pretty awesome idea, leveraging your customer base to build links, but one that seo’s don’t consider all that often. At the bottom of your order confirmation page and/or within your order confirmation email, politely ask your customer to link to you if possible.

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So you’ve conquered your website and implemented best practices in search engine optimization for each of your existing web pages. Congratulations, but what’s next? Well, you should certainly be link building… but what else should you be doing? Well, you should start with the assumption that you (or your SEO firm) hasn’t come close to realizing your web site’s full organic search engine potential.

I often tell clients that proper on-page optimization should be an ongoing process. We’ll begin with that end in mind, but in this series of posts - yes, there will be others - we’ll start with the beginning stages of the on-page search engine optimization process and how you can leverage analytics to get your SEO project started off on solid footing.

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A colleague and friend of mine, Roderick Ioerger, recently wrote a post on MarketingPilgrim.com regarding an article he read that was written by Andy Beard and a video created by Stomper Net by Andy Jenkins regarding indented search engine listings. (There… I got all the appropriate credits out of the way.)

Anyway, the basic premise is that there’s actually a pretty simple process to achieve indented listings… 2 fer 1 style! When you achieve an indented listing, it will roughly double your visitor counts from the search term. Assuming the indented listing is on the first page… you’ll also be blocking out one of your competitors. Not a bad deal in exchange for a little elbow grease.

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