In my last post, I discussed the different types of link building methods that can be utilized. In this post, I want to look further at what factors determine the value of a link. Every link has a different value and you need to understand this if you want to make educated decisions on how you should invest your time and money. Since nobody has complete insight into the inner workings of Google and their algorithm, except people at Google of course, many of the factors that effect the value of a link are not completely agreed upon by experts in the industry. Although there are certain factors that everyone seems to agree on.

The most commonly agreed upon factors are Alexa ranking, Robots.txt excluded page, domain authority (in quality of backlinks), page relevance and the number of links. The most controversial factors are TLD, type of links, domain authority (in PageRank), domain authority (in rankings on irrelevant keywords) and target page location. The most important factors are Robots.txt excluded page, Anchor Text, link is on penalized page, page authority (inbound links), domain authority (in quality of backlinks), amount of outbound links on a page, total amount of links on a page, age of domain, relevant authority (in rankings on relevant keywords) and Javascript link.
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Link Building is essential for achieving top rankings in a competitive space. Your website can be perfectly optimized for the search engines but if you don’t have links that have been acquired naturally or through manual efforts your website will never rank as high as you want it to. I will assume you know what a backlink to your website is and instead describe some methods you can utilize to acquire links as well as the effectiveness of each and the value of the link that can be acquired.

Having a website write about your products or services and link to your website provides the most effective link to increase your rankings. The common method of acquiring a link of this nature is through press release distribution. Unfortunately, this is also the most difficult link to acquire because your product or service needs to be news worthy in order to be written about on a website that is actually worth getting a link from. You also may need to have some that is dedicated to PR at your firm in order to make sure your press release is picked up by the major publishers of the Internet. There are press release distribution services out there but there is nothing like having someone dedicated to this task either in-house or out-sourced from an agency.

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Well there you have it… yet another blog from yet another online marketing firm. Truthfully, we are hoping to bring something new and fresh to the masses with insight into SEO , Paid Search, Social Media and other related online marketing disciplines. So hopefully, you’ll learn something and ultimately participate in the conversations around the topics we cover.

The blog will feature authors with tons of experience. Our core focus is SEO, so we’ll use this forum to share our thoughts, insights and tricks of the trade as they relate to search engine optimization. We’re also pretty well versed in other online marketing areas, so we’ll share our thoughts as new and interesting topics emerge in the marketplace.