Back on July 21 Silverback Marketing reported that Google had eliminated another tool from its arsenal, Google Directory. The thought process by Google was web search is faster than choosing from different categories via the Directory search. Bing feels differently with the recent release of Bing Editor’s Picks.
Bing selected a number of categories to simplify the search process on the Bing search engine. Users can currently choose from these categories:
- Event Planning
- Food and Drink
- Free Stuff
- Hobbies and Fun
- News and Politics
There are currently eighteen different categories that comprise the Bing Editor’s Picks. The name of each category is in bold print. When clicking that hyperlink you will be led to an overview of that particular category. Bing has included some sub-categories in each category that can also be clicked on to take you directly to that page. Here is a screenshot of a portion of the Bing Editor’s Picks page.
Bing’s theory is Editor’s Picks will help the user find pages on the web that may not show up high in regular web search results. To utilize Editor’s Picks simply perform a regular search in the Bing search bar. If there are search results from Editor’s Picks you will see the Editor’s Picks tab appear in the top rail of the SERP. You may also see an instant answer shown in the search results. This could cut down on the amount of time a user needs to spend to perform an online search.
At the present time Editor’s Picks will not affect the rankings of ordinary search results. This tool was created simply to enhance the search experience. Take some time to explore Bing Editor’s Picks and see if this tool strengthens Bing’s claim of being a “decision engine”.