Search Engine Optimization was once a misunderstood and powerful tool to increase the traffic of your website. If you knew what you were doing, SEO could have been your sole method of marketing on the web. Now, SEO is more understood but more costly to actually impact your traffic. Google has even made some recent [...]
1) Buying websites It may be faster to buy an old site with a strong link profile, and link it to your own site, than to try to start building authority links from scratch. Recommendation: If you find relevant websites to purchase, try to maintain their host and don’t make too many changes to the [...]
1) Local and business links There are always some good links that can be acquired from local and business resources. a) You can join the Better Business Bureau and get a link from your local Chamber of Commerce. b) Submit your link to relevant city and state governmental resources. c) Ask your manufacturers, retailers or [...]
1) Directory Submissions Submitting your website to directories is something every website should do but shouldn’t be taken too far. Yahoo and DMOZ are the best directories and are good links to have. Beyond those directories there isn’t big list of quality directories but they are helpful links nonetheless. Recommendation: Submit your website into the [...]
1) Article syndication This is a popular method of building links and driving traffic to a website. How effective syndicating articles can be depends on a couple of factors. The articles need to be interesting and news worthy, no boring press releases and general information about your website. The content needs to be fresh or [...]
1) Becoming an industry resource Adding content to your website that provides helpful information to your visitors and your industry in general can help build links naturally for your website. Adding content to your website will add more weight to your website and the search engines may consider your website to be an authority in [...]
9) Reciprocal links Exchanging links with other websites can still help increase your rankings but it isn’t as effective as it once was. There is good value in exchanging links with prominent websites in your industry. There is also a method of 3-way linking that can be effective but shouldn’t be done in an easily [...]
The Silverback Marketing Round-up for January 30-February 3, 2012
Really, another social network? We already have Facebook, Twitter, LinkedIn and StumbleUpon, have seen MySpace virtually disappear in recent years and saw the launch of ...
Some big changes to StumbleUpon
Last year on November 4, 2011 Silverback Marketing posted a piece about the social medium StumbleUpon. The post discussed how although StumbleUpon may not get ...
A few great tools from Mozilla to help with any New Year’s resolutions
Now that the end of January has arrived it is a good time to check yourself and see what kind of commitment you have been ...
