Over time many bloggers have become accustomed to same day indexing of their new articles. Recently Google has taken seven days to index new content on some new as well as long running blogs. The reasons vary but the experts believe that the following factors may be reasons why this is occurring:
According to Free SEO News
It looks as if the 7 day delay might be related to two different website types: websites that use server scripts that return different pages to different user agents and websites that contain little or no unique content.
The 7 day delay for blogs that display the content both on the blog index page and the blog posting page is not a penalty but a Google feature that prevents duplicate results.
My own thinking is that not only are many blogs just repurposing content that has already been reported, but that also these same blogs are failing to add their own unique analysis to the content making them less relevant right now (Google has placed great value on information that is immediately relevant). As the blog posts are eventually getting indexed by Google, clearly the content is not being classified as spam, but it still appears to be less than uniquely valuable.
And apparently it isn’t just me thinking this way.
Aaron Wall at SEO Book has similar thoughts about the quality of the content and the reasons that so many people may be turning to blogs to generate links. To paraphrase Aaron’s thinking, Google is aware that because relevancy is still key to the value of a link many companies have taken to purchasing links from content farms or creating their own content farms. The content farms that are being created tend to fail to deliver any truly unique content but rather repurpose parts of articles that have already been published and fail to bring any value to a potential audience.
In short much of the unique content being produced on blogs today has value, especially when link building is factored into the equation and I think many folks who for years had republished content are losing the immediate impact of not only the traffic they may have been receiving but also the value of the links on those slow to be indexed pages.
Post written by Roderick Ioerger
